Would you like a Guinness with your gangbang?

NS July 29th, 2008

I have been told that Guinness did not actually commission this outrageously offensive piece of advertising and that it’s viral marketing (at its worst, obviously) but the fact that several people thought this was funny enough to make and try to sell to Guinness is just as appalling. The text line at the end literally made my jaw drop. I mean, I know some men really do consider women to be objects here for their personal gratification and enjoyment but this just takes the cake. Watch at risk of throwing up.

via Feministing

The video is no longer available as it’s been pulled from YouTube on a copyright claim. To summarise its content: it showed a woman on all fours, from shoulders to bum, rocking back and forth slightly to bowmp-chicka-bow-bow porn music. A male hand appears from behind her and sets a bottle of beer on the small of her back and it balances there momentarily before he takes it away again. A second male hand appears from in front of the woman and does the same thing. Finally, a third male hand reaches up from underneath the rocking woman and takes the beer balanced on her back. We are now to see that this woman is involved in a foursome with three other men. The tagline then appears on screen and reads “Share one with a friend (or two).” So, once again, the male sexual fantasy is being used to sell beer. But not only that, oh no. It is also implied that the woman and the beer are one in the same — an object enjoyed by men that can be shared and passed around at will. And that is what I find so disgusting. Not that there is a foursome going on but that the beer and the woman are treated equally as tools for the males’ enjoyment. Actually, the beer has it better. It’s treated with more reverence than the woman, who is merely a surface to place said beer on. Woman as coffee table. How hilarious, right? Riiiiight.

6 Responses to “Would you like a Guinness with your gangbang?”

  1. andrea says:

    absolutely disgusting.

  2. Joe says:

    Did she enjoy it?

    Because of course some women do. There was an incident 2 years ago when some famous footballers booked a hotel and word got round any sexually available nubile was welcome. They made themselves available for gang bangs, with a big smile on their faces and sense of trophy satisfaction. The Times called them “spectacular slags”.

    Your feminism is soooo unreconstructed: you need to criticse the ladies as well as the gentleman, though I suspect that will make you very, very, uncomfortable.

  3. Nicole says:

    Jesus Christ…

  4. NS says:

    Joe, you miss my point completely. My outrage has nothing to do with whether she enjoyed it or was an eager participant or not. It’s the way in which the ad equates the woman with the beer, as an object to be shared amongst friends as they please. If a woman wants to engage in a threesome or a foursome or a bona fide gangbang with as many men as she can handle, I have no problem with that. But the men participating in sex with her had better damn well recognise that she is a woman, a human being, not a THING.

  5. Don P says:

    That is disgusting. And it’s being forwarded around via email attachment even though it’s been pulled from YouTube.

    I’ve watched about 5 times and it just gets worse.

    I’m going to throw away my Guinness beer and all my beer as soon as I can!